Seo stands for search engine optimisation. In this beginners guide to seo ,lets understand seo in detail.
SEO (Search Engine Optimization) helps search engines understand what your website is about so they can show it to people, who are searching for similar things. It also helps users decide if your site is what they’re looking for.
There are four pillars of SEO.
Off-Page SEO
All the activities done to rank the page outside the website to improve the ranking is called Off-Page SEO.
On-Page Seo
On-page SEO, also known as on-site SEO, is a process in which we optimise webpages and content on the website for both search engines and users.
Technical seo
Technical seo is the process of making the content easy for the search engine to understand and store the content. If technical seo is done right it helps in visibility of our website.
Local Seo
It is a process of optimising the business visibility free of cost. It shows the location-based search results on Google (Google My Business) and other search engines.
Let’s now understand in this Beginners Guide To SEO the four pillars in depth.
Beginners Guide To SEO in 2025
What is the first step to start SEO?
About 90% of the pages do not get visitors and all our hard work gets wasted. To fix this problem there is a solution and that is keyword research. If you are a beginner then this beginner’s guide to seo will help you a lot.
So the first step to start in seo is keyword research.
What are SEO keywords?
As the word suggests keyword, it’s a process to discover the words, topics, queries people are searching on search engines like Google, Bing, etc. Keyword research is very cruicial to find the relevant keywords for our website or page to rank on the search engine.
It is the foundation of SEO. If we publish the page that nobody is searching our page will not rank. We cannot drive traffic to our page no matter how hard we work on that article as nobody is searching for it.
We can do keyword research with the help of various keyword tools like
Gooogle Keyword Planner
Google Keyword Planner is a free tool in Google Ads that helps advertisers and marketers find the right keywords for their ad campaigns.
Google Trends
It’s a free tool by Google that helps us to find popular search terms on Google Search and YouTube. It gives data and charts to show how often people search for a topic over time.
Answer The Public
It is a free online tool that shows what people are typing into search engines like Google by using autocomplete data. It helps us understand what are audience’s questions and interests are, making it great for content ideas, SEO, and market research.
For example, if you’re selling an e-book on “Beginners Guide To Seo ” then you have to create a post and target these keywords in your post.
After creating the post around your keywords following are important process for SEO ranking .
On Page Seo
After you’ve made your keyword list, the next step is to add those keywords to your website content. Each page should focus on one main keyword, along with a group of related terms.
On-page seo includes the following process
Use Target Keywords – Add them in the title, URL, headings, and content.
Optimize Images – Use proper file names and alt tags.
Internal Linking – Link to other relevant pages on your site.
Mobile Friendly – Make sure your site works on phones.
Improve Page Speed – Fast-loading pages rank better.
Quality Content – Write helpful, original content for users.
Meta Tags – Add SEO-friendly title & description for each page.
Off Page Seo
The next step is to add those keywords to your website content. Each and every page should contain one main keyword, along with a group of related terms.
Quick Process of Off-Page SEO
1. Build High-Quality Backlinks
Get links from trusted websites in your niche to boost authority and rankings.
2. Share Content on Social Media
Promote your blog or website on platforms like Facebook, LinkedIn, and Instagram to increase visibility.
3. Engage in Guest Posting
Write articles for other websites with a backlink to yours — helps in traffic and credibility.
4. Use Online Directories
List your business in relevant directories like Google My Business, JustDial, and Bing Places.
5. Participate in Forums & Communities
Join discussions on platforms like Quora, Reddit, and niche forums. Add value and subtly link back to your site.
Simple Process of Technical SEO (Step-by-Step)
Optimizing the Speed of Websites
Slow websites lose users. To improve the load time, use tools like Google PageSpeed Insights to optimize code, use caches, and compress images.
Mobile Responsiveness
Your site must look and work well on mobile devices. Use responsive design and test it on different screen sizes. Google gives mobile-first priority!
Fix Broken Links & Redirects
Scan your site for 404 errors (broken pages) and fix them. Use proper 301 redirects to avoid losing traffic and SEO value.
HTTPS Security
Use SSL certificates (https://) — it’s a trust and ranking factor. Google prefers secure websites.
Crawlability & Indexing
Make sure search engines can “read” your website. Submit your sitemap to Google Search Console and use a clean robots.txt file.
Indexing
Indexing means crawling of the web pages and adding to the google search index. Google Search is a fully automated search engine which uses special software called web crawlers to browse the internet and find web pages to add to its index.
Crawling
The process where search engines like Google use bots (called web crawlers or spiders) to visit websites and scan the web pages which are indexed is called crawling.
These bots go from link to link, collecting information about each page so it can be added to Google’s index and appear in search results.
Conclusion: Beginner’s Guide to SEO
SEO is the key to getting your website found on Google. By understanding keywords, creating quality content, and optimizing your site, you can attract more visitors and grow your online presence. Start small, stay consistent, follow the above processes and watch your results improve over time!
